In 2021, Ulven released her first album, if i could make it go quiet. She was nominated for Newcomer of the Year at Norway's Spellemann Awards in 2020.

Also that year, she released the Chapter 1 EP and landed at number 14 on the Billboard Hot Rock Songs chart with her non-album single 'We Fell in Love in October.' A second EP, Chapter 2, arrived in 2019. 'Eleanor and Park,' a collaboration with fellow bedroom recordist beabadoobee (formerly Bea), followed in October 2018. Around that time, Ulven relocated to Oslo for school while continuing to work on her music. Mid-year, 'I Wanna Be Your Girlfriend' was also included on Pride: A Compilation of LGBTQ Artists for GLSEN alongside artists such as MUNA, Cyn, and Pentatonix spin-off Superfruit. February 2018's 'Summer Depression' and June's 'Girls' joined her debut single in earning millions of streams before the end of the year. In the meantime, girl in red had uploaded more tracks at the rate of about a song a month. The following February, the track was featured on NRK Urørt, a website dedicated to emerging Norwegian artists, leading to a surge in streams and social media followers. She shared her first song as girl in red, 'I Wanna Be Your Girlfriend,' in September 2017. Hailing from Horten, Norway, just south of Oslo, Marie Ulven began writing songs as a 16-year-old in 2015. A sequel to her earlier October-themed anthem, 'October Passed Me By,' arrived in 2022. Noted for her candid lyrics about the frustrations of everyday life and relationships, she emerged with catchy, guitar-based indie pop on early tracks, including her viral debut, 'I Wanna Be Your Girlfriend,' and 2018's 'We Fell in Love in October.' In 2021, she released her first full-length and studio effort, if i could make it go quiet, hitting number two in Norway and charting on the Billboard 200. Norwegian artist girl in red started sharing her home-recorded songs as a teenager in 2017.

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